CV Highlights
Docusign · 2025 — Present
Senior Customer Marketing Manager
Rebuilt and launched Customer Advisory Board program, conducting full retrospective and XFN alignment roadshow
Intentional and inclusive recruitment: Average ACV of $2M, 65% URMs, representing strategic ABM accounts
Built centralized advocacy tracking system, improving team-wide visibility and reducing manual work
Drives AR and review campaigns with Comms for Gartner Peer Insights, IDC, and Spend Matters
93%
CAB satisfaction
65%
URM members
Dropbox · 2023 — 2025
Customer Marketing Manager
Pioneered programmatic reference program, growing logo bank from 55 to 600+ in 10 months
Led CAB strategy; influenced $1.5M in pipeline and $600K in revenue; 75% of feedback implemented, 95% CSAT
Built 1:1 sales reference program generating $46K in customer content and 125+ assets in 6 months
600+
customer references in 10 months
$1.5M
pipeline influenced from CAB program
Vimeo · 2018 — 2023
Lead, Customer Advocacy & B2B Content
Amplified the customer voice of 300M users across F100 to SMBs through storytelling and events
Built advocacy and sales reference engine supporting $150K+ enterprise deals
Grew G2 presence 176% YoY and industry report presence 135% YoY
Led 5,000-attendee virtual event generating $1.8M in pipeline; B2B content strategy influencing $7.6M in pipeline and $2.8M in revenue
176%
G2 review growth YoY
$7.6M
influenced pipeline from content
Flocabulary · 2016 — 2018
Director, Community & Content Marketing
Built and scaled customer community and ambassador program, doubling participation
Led content and social strategy, increasing Twitter CTR +60%, Facebook +43%, YouTube +41%, Pinterest impressions +403%
Generated leads and ROI through in-person events, managing six-figure budgets, vendors, and onsite logistics
2×
community participation
136%
increase in social engagement
EasyBib · 2012 — 2016
Content Marketing & Community Manager
Built and managed a community of 8K+ users, producing 50+ webinars
Created dozens of customer-facing assets including videos with 434K+ views, guides, and research content
8K+
community members
434K
video views
Education & Interests
Education

M.S. Information Science
University at Albany

B.A. English
Minor, Journalism
Stony Brook University

Clifton strengths
Communication Maximizer Consistency Woo Positivity
Recognition

2025 Speaker, CMA San Francisco

2025 Customer Advisory Board Member, CMA

2024 CMA Rising Star Award Recipient

2024 Speaker, CMA San Francisco

2020 Speaker, Library Advocacy and Funding Conference

2016 Speaker, SXSWedu

Other bits & bobs

Dual citizen, indoor cycling instructor, marathoner, and occasional knitter. Passionate about education, information and news literacy, avian conservation, and animal welfare. Proud member of the Rancho Gordo Bean Club.